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Benefits to Using RSS
– On
Page factors By Andrew Clacy
Your Marketing Mentor
RSS stands for Really Simple Syndication. It is a
method developed to allow webmasters and online publishers to
syndicate their contents easily to other webmasters. For
example, if you use RSS to publish your ezine, then other
webmasters can easily use RSS to display your ezine/content on
their website - automatically.
Without RSS, if a webmaster saw an interesting article and
wanted to display it on his site, he would need to copy that
article and paste it into an HTML file on his own website. This
is a very time consuming and tedious process. However, with RSS,
all the cutting and pasting can be eliminated and this process
can be automated with RSS software.
RSS is very new. The latest wave started in 2004 (although it’s
been around since the late 90’s, but was only in use by the real
geeks). One news release from summer of 2004 is quoted as
saying, “Google is considering renewing support for the popular
RSS Web publishing format in some of its services. This marks
the latest twist in a burgeoning standards war over technology
that could change how people read the news.” Even the giants
such as Microsoft, eBay and Yahoo embrace the RSS syndication
format.
Yet there are currently many webmasters and zine publishers
still doing it the old way. Companies that don't have an RSS
approach in place yet might need to reevaluate the way they are
doing business. Their competitors will probably have already
implemented some level of RSS support in their web sites. An
innovative marketing channel has opened up allowing you to
market your products and services. With more and more people
using RSS, the market potential is endless.
RSS has thus far, proven itself as becoming the preferred method
of distributing news and information online. Those in the know
are subscribing to RSS feeds to read news online and to receive
the latest updates from their preferred publishers. If you
publish a newsletter, you now have another conduit to distribute
your news to thousands of readers! Who doesn’t want that?
Not only is RSS easy to use, it also affords you free targeted
traffic without any additional efforts. In order for your
business to be successful, you need traffic to your website, and
lots of it. You need to grab a hold of the people who are
interested in your products and services. It doesn’t matter how
good your products and services are if no one visits your site.
One solution to drive traffic to your site is SEO. You can spend
countless hours or spend large amounts of your budget to hire a
search optimization expert. Or… you can use RSS to glean similar
results.
With little effort you can easily add and display your articles
in hundreds of websites - automatically! What could be better
than automatic feeds while you sleep! You can stop the tedious
article submissions. What’s more is with RSS, you’ll be adding
fresh, relevant content on your website. Change the content
daily if you prefer. It really is simple. Now Yahoo even has a
free RSS directory.
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Brought to you by:
The WealthSet Team
www.wealthset.com
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